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the Q4 lab

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Full Q4 Marketing Matrix
GBP 895.00
One time

Your complete agency framework for mastering Q4. The Full Q4 Matrix includes all Protocols, Apparatus, Diagnostics and Reports, designed to help you act strategically instead of reactively. Built from the exact systems Mood use with clients to plan, build and scale seasonal campaigns across Paid, Organic, & Email - this toolkit takes you from planning to reporting with the precision of a full team - in one self-service system.

See the course content

What you’ll learn

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    Understand how real campaigns are structured across paid, organic, and email - and apply that logic to your own brand, no matter your budget.

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    Learn to replace random posting and ad testing with frameworks that align your messaging, creative, and objectives through every channel.

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    Get the tools to read your own data like a strategist — so you can spot performance blockers, adapt faster, and make smarter decisions each week.

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    Go beyond “aesthetic” and learn the principles of content structure, storytelling, and buyer psychology that drive engagement and sales.

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    Build repeatable, measurable systems for ongoing testing, reporting, and iteration - the same processes used inside our own agency client accounts.

Already know what you’re doing?

Pick an individual capsule if you’ve got more confidence in some areas than others.

Q4: Protocols
GBP 345.00
One time

Your strategic foundation. The Protocols Capsule gives you the high-level systems and frameworks we use in-agency to plan, structure, and execute full campaigns with clarity. Learn how to think like an agency - not just follow one.

see the protocols content
Q4: Apparatus
GBP 345.00
One time

Your execution toolkit. A suite of practical, plug-and-play planners, checklists, and calculators that turn strategy into structure. From audience design to ops, bundles, and budgeting - every tool is built to make execution faster, cleaner, and smarter.

see the apparatus content
Q4: Diagnostics
GBP 345.00
One time

Your performance control system. The Diagnostics Capsule helps you interpret and optimise your data mid-campaign - identifying what’s working, what’s not, and how to fix it. Learn to read performance like an agency and make confident, data-led decisions in real time.

see the diagnostics content
Q4: Reporting
GBP 345.00
One time

Your reflection and strategy layer. The Reporting Capsule teaches you how to extract the truth from your data, analyse results across channels, and build clear, actionable insights for next year’s strategy. Turn results into direction - not just reports.

see the reporting content

Still have Questions?

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