Control and scale
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Control and scale 〰️
Q4: Diagnostics
The Diagnostics capsule is built to keep you in control when performance shifts fast.
This section gives you the full agency system for reading your data, identifying what’s wrong, and fixing it before it costs you.
You’ll learn how to monitor, interpret, and adjust your campaigns in real time, including:
💡 spotting creative fatigue before results drop
💡 diagnosing ad performance without cutting spend too early
💡 repairing email deliverability and engagement
💡 stabilising organic reach through content and cadence
💡 pacing budgets accurately across high-spend periods
Each Element teaches you how to think like a strategist, not just react to numbers.
You’ll learn to read the signals behind your metrics, make calm, confident adjustments, and know exactly when to pivot or hold steady.
Purchasing this option in silo is only recommended if you’re confident in your Q4 set up, have a full scale funnel in place, and just want to know what data to look at and what it means. Otherwise, we’d recommend going for the full matrix.
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Diagnostics: Optimisation
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01: When Your Meta Ads Stops Working
When ROAS drops, don’t slash spend - diagnose. This Diagnostics tool teaches you how to read Meta performance like an agency, spot what’s really wrong, and recover results without panic or waste.
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02: When Your Organic Stops Working
This Diagnostics tool helps you stabilise organic content performance fast with agency-tested frameworks for short-term fixes and long-term recovery, and understand which metrics actually matter for each content type.
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03: When Your Emails Stop Working
When numbers dip, don’t panic - diagnose. This Diagnostics tool teaches you how to fix email performance fast, with tactical and strategic systems to stabilise deliverability, rebuild engagement, and protect revenue.
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04: Meta Spend Pacing
This Diagnostics tool gives you live calculators and pacing sheets to forecast spend and keep your campaigns financially on track all month long.
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Course FAQ
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Each section builds on the last to form a complete operating system.
Protocols teach you how to think strategically
Apparatus gives you the tools to execute
Diagnostics help you optimise and troubleshoot
Reporting closes the loop and shapes your next plan
You can use them independently, but the real power comes when you use the Lab as a full cycle - plan, build, optimise, report, repeat.
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Yes and no. This edition of the Lab is built specifically for seasonal trading and campaign periods like Q4, BFCM, and gifting season.
The frameworks will still serve you during other busy moments (product launches, sale events, seasonal pushes), but they’re not intended as your ongoing BAU setup.
Our evergreen version of the Lab, built for continuous marketing operations, will launch in late 2025 / early 2026. -
Yes - the Q4 Capsule evolves yearly.
We review performance data, platform changes, and new best practices from live client campaigns before refining the tools for the next release.
If you purchase now, you’ll automatically get access to any 2026 updates to keep your system current.