Your data, handled with care.

moodlab is a digital marketing resource and diagnostic studio for founders, marketers and growing ecommerce brands. We sell digital resources, templates, toolkits, courses, downloads and marketing diagnostics through our website.

For the purposes of UK data protection law, the controller of your personal data is Moodstone Ltd, trading as moodlab.

• Website: moodcolab.io
• Email: lab@moodco.io
• Registered address: 82 King St, Manchester M2 4WQ
• Company number: 10552956

This policy applies when you:

• visit moodcolab.io or any moodlab landing page;
• buy or download a moodlab product;
• sign up to our emails, waitlist or free resources;
• submit an enquiry, form, diagnostic brief or audit material;
• book a call, request support or contact us directly;
• interact with our adverts, social media pages or marketing campaigns;
• are contacted by us in a business capacity about relevant moodlab services.

This policy does not cover third-party websites or platforms that we do not control. Their own privacy policies will apply.

The information we collect depends on how you interact with moodlab.

We collect personal data in a few ways:

• directly from you when you buy, enquire, sign up, submit a form or send us information;
• automatically through cookies, analytics, pixels and similar technologies where permitted;
• from third-party platforms we use to run the business, such as our website, payment, email, analytics, advertising, booking and document tools;
• from public business sources, such as company websites, LinkedIn, social profiles, Companies House and ecommerce discovery tools, where we are identifying relevant business contacts.

Under UK GDPR, we need a lawful basis to use personal data. The lawful basis depends on the purpose.

We may send marketing emails if you have signed up, downloaded a free resource, bought from us, joined a waitlist, requested updates or if we are contacting you in a business capacity about relevant services.

For individual subscribers, we will rely on consent or the soft opt-in where available. For business contacts, we may rely on legitimate interests, but you can opt out at any time.

• You can unsubscribe using the link in any marketing email.
• You can also email lab@moodco.io and ask to be removed.
• We may keep a suppression record so we know not to contact you again.

moodlab may use cookies, pixels, tags and similar technologies to operate the website, remember preferences, understand performance, measure campaigns and improve user experience.

Some cookies are essential and are needed for the website, checkout, security or product access to work. Non-essential cookies, such as analytics and advertising cookies, are used where permitted and controlled through our cookie banner or settings.

• Essential cookies: used for security, checkout, account access and website functionality.
• Analytics cookies: used to understand visits, pages, clicks, traffic sources and performance.
• Advertising cookies and pixels: used to measure ad performance, build audiences and understand campaign results.
• Preference cookies: used to remember choices such as cookie settings.

Payments are processed through third-party payment providers and website commerce tools. We receive limited information about the transaction, such as your name, email address, billing details, product purchased, payment status and transaction reference.

We do not intentionally collect or store full debit or credit card numbers. Your payment provider will process payment details under its own privacy and security terms.

If you buy a moodlab diagnostic, audit, Lab Report or strategy service, you may send us access links, screenshots, reports, analytics, ads, email flows, website data, creative assets, customer journey information or other business materials.

We use this information to deliver the work you requested, prepare recommendations and communicate findings. Please only share what is needed for the diagnostic.

• Remove or blur customer names, emails and order IDs where they are not necessary.
• Do not send special category data unless we have specifically agreed in writing.
• Use read-only access wherever possible.
• Tell us if any material is confidential or commercially sensitive.

We may share personal data with trusted providers who help us run moodlab. They may include:

• website hosting and ecommerce platforms;
• payment processors and accounting software;
• email marketing and customer communication tools;
• analytics, advertising and conversion tracking platforms;
• booking, survey, form and workflow tools;
• cloud storage, document, spreadsheet and project management tools;
• professional advisers, such as accountants, lawyers or insurers;
• public authorities, regulators or law enforcement where legally required.

We do not sell personal data. We only share what is reasonably necessary for the purpose.

Some of the tools and platforms we use may process personal data outside the UK. Where this happens, we take steps designed to protect your data in line with UK data protection law.

This may include relying on UK adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to EU Standard Contractual Clauses or another lawful transfer mechanism.

We keep personal data only for as long as we need it for the purpose collected, including to meet legal, accounting, tax, reporting, support and dispute resolution requirements.

These are typical retention periods. We may keep data for a shorter or longer period where necessary, lawful and proportionate.

We use reasonable technical and organisational measures to protect personal data from accidental loss, misuse, unauthorised access, disclosure, alteration or destruction.

• We limit access to people and providers who need it.
• We use account security features such as passwords, permissions and, where available, multi-factor authentication.
• We choose reputable third-party platforms for hosting, payments, communications and operations.
• We ask clients not to send unnecessary personal data in diagnostic materials.

No website, platform or email system can be guaranteed completely secure. Please take care when sending sensitive or confidential information online.

Depending on the situation, you may have the following rights under UK data protection law:

• Access: ask for a copy of the personal data we hold about you.
• Correction: ask us to correct inaccurate or incomplete data.
• Erasure: ask us to delete personal data in certain circumstances.
• Restriction: ask us to limit how we use your data in certain circumstances.
• Portability: ask for certain data in a portable format.
• Objection: object to processing based on legitimate interests or direct marketing.
• Withdraw consent: withdraw consent where we rely on consent.

To exercise your rights, email lab@moodco.io. We may need to verify your identity before responding. We will usually respond within one month, unless the request is complex or we are legally allowed more time.

If you have a concern about how we use your personal data, please contact us first so we can investigate and respond.

• Email: lab@moodco.io
• Subject line: Data protection complaint
• Please include your name, contact details and a clear description of the concern.

We will acknowledge your complaint and aim to resolve it fairly and promptly. You also have the right to complain to the Information Commissioner's Office, the UK data protection regulator.

ICO website: ico.org.uk

moodlab is intended for business users, founders, marketers and adults aged 18 or over. We do not knowingly target children or collect children's personal data.

If you believe a child has provided us with personal data, please contact us so we can review and remove it where appropriate.

We may update this Privacy Policy from time to time to reflect changes to moodlab, our tools, our services or legal requirements.

The latest version will be published on this page with the updated date at the top.