Over a decade of measurable outcomes
We've worked with thousands of clients across ecom, hospitality and lifestyle. The below showcase has been pulled from real client reports. Without context, numbers can be misleading. But some results speak for themselves.
Results we're especially proud of
Black Friday across JD Sports' brand portfolio. Technicals returned a £18.04 ROAS (+112% MoM) and +336% revenue, with one remarketing campaign hitting a £99 ROAS. Android Homme grew revenue +90% MoM - holding ROAS while scaling spend +133% - and Supply & Demand saw revenue lift by +252% MoM.
Peak-season delivery across Android Homme, Technicals, Pink Soda Sport and Supply & Demand.
The rebuilt Meta funnel produced the highest-ever purchase-generating ad in the account's history, an +85% month-on-month lift in purchases, and the lowest cost-per-acquisition on record.
Revenue up +48% versus the same month a year earlier - a year-on-year BAU improvement, not a seasonal spike.
Due to the incredibly heavy flow of fresh customers needed to sustain profitable marketing activity for baby brands, achieving this figure through Prospecting campaigns alone was no mean feat. Remarketing windows here differ considerably from most brands, as the crucial stage of the funnel is acquisition, education and awareness through to conversion in a relatively quick timeframe to secure the attribution and compete against other brands during the customer’s research phase.
Part of a multi-year international engagement, spanning UK, German and Spanish territories.
Consistent creative and funnel optimisation drove CTR to 6.45% (+150% YoY), with site visits up +57% to over 10k and cost-per-visit down to just £0.15 in one of the most competitive hospitality markets in the country.
Engagement - saves, shares and video views - grew steadily across a six-month view.
Through the quiet post-Christmas window - historically slow for non-essential brands - spend was paced to hold a £5.34 ROAS, comfortably above the £4 account benchmark, before climbing sharply as seasonal demand returned.
Sustained performance across consecutive quarters, Dec–Feb.
A coordinated Meta, Klaviyo and brand strategy delivered a +22% uplift on BFCM itself and, taken across November as a whole, finished +31% up on the prior year - the payoff of sustained strategic work rather than a one-off push.
Year-on-year comparison across the peak trading period.
Consistent full-funnel management for a national retail brand: prospecting concentrated on its highest-lifetime-value audiences, month-on-month ROAS improvements, and new video creative driving visits as low as £0.09.
A multi-year engagement spanning a full retail calendar of promotions and launches.
The five-week promotional burst was supported by small-creator UGC and founder-led scripted content, with products integrated directly through TikTok Shop while the functionality was still in its infancy. Early adoption gave Whites an edge against competitors, helping drive 3.8k web purchases at a £0.96 CPA.
One TikTok Shop campaign delivered over a five-week promotional window.
We worked with Nightcap for 4 years, supporting them throughout their transition from Adventure Bar to Nightcap PLC. Together with their senior digital team, we helped them to build a robust paid media strategy to support both year round walk-ins and ticketed events across 9 brands.
A 4 year engagement supporting the group through its transition from Adventure Bar to Nightcap PLC.
Paid and organic working together lifted the account across the board - reach, engagement and audience growth all up over the period, with the client noting growth "across the board" since work began.
Compounding growth measured from June onward.
Doing more with less: ad spend cut 25% year-on-year with site traffic held at 4,000+ visits, cost-per-visit down 14% to £0.46 and CPM down 12%. A custom tracking-journey rebuild restored accurate conversion attribution, giving a true read on the £19.17 ROAS the account was driving. Sustained across a multi-year engagement now spanning Meta and TikTok.
Year-on-year efficiency gains on a long-running account.
Location-level campaigns across Birmingham and Bristol held a healthy return in a category where bookings are rarely impulse decisions - with budget scaled up on the strength of the numbers.
Ongoing management across more than 18 months of monthly reporting.
What our clients think
Her campaigns consistently met and exceeded our KPIs, delivering unprecedented ROI for our brands. She goes above and beyond to make sure her clients hit their targets and is always ready to action any request with agility. Her responsiveness and great communication made working together a delight.
Great work as ever!
Working with you is top class! I love how straight-talking and proactive you are - you're just part of the internal team at this point. You're an asset to any business wanting to get the best return from their online channels.
Nice to see that we've grown so much across the board. Nice work!
I loved working with Ruby & the team at Mood. Ruby successfully managed our paid social channels, consistently driving strong ROI and venue footfall. She is data-driven, creative, dependable, speedy and seemingly always working - exactly what you need from the founder of a paid agency!
Great summary, appreciate your work.
I cannot stress enough how lucky we are to work with you guys - your fees are very fair and your work is amazing. If we worked with a big agency we wouldn't get a fraction of what we get with you.
Amazing to see - I showed the team and they're all excited to see the results.
The right mix of creativity and analytical insight that's key for success - she just implicitly gets the brief each time. Highly recommend.
Really loving the simplicity, and how easy it is to filter by location.
Really interesting and easy to understand, with actionable points I can get on with. We're starting to see the fruits of the strategic work pay off - and we're only going to get stronger.
Thanks for the new report and the update ahead of the meeting - it was a big help.
Fantastic knowledge and experience of all things social. Highly driven, diligent, a great eye for detail, and a key focus on ROI - an absolute pleasure to work with.
Good to see the strong numbers - and the layout's really clear and easy to understand.
Thank you so much for all your work - I speak for the whole team when I say we appreciate everything you've put in.
Brands we've worked with
A few of the names we've grown across ecom, hospitality and lifestyle
All figures taken directly from real performance reports and client correspondence.