Find out what's holding growth back.
Whether you're trying to improve conversion, increase revenue or understand why performance has stalled, our diagnostics uncover what's happening, why it's happening, and what to do next.
Diagnostic Scan
For founders who need clarity fast. We'll identify the biggest issues affecting performance and show you exactly where to focus first.
- Funnel health review
- Website and marketing review
- Top 10 issues identified
- 3 priority actions
- Custom Notion dashboard
- Delivered in 7 days
Growth Report
Our flagship diagnostic. Understand what's happening, why it's happening and what to do next across your funnel, marketing and customer journey.
- Full funnel investigation
- Website, ads, email and messaging reviewed
- Clear reasoning behind every issue
- Prioritised action plan
- Quick wins section
- Delivered in 7 days
Strategic Direction
A strategic growth roadmap for brands preparing for their next stage of growth. Built around opportunities, priorities and future direction.
- Strategic growth roadmap
- Everything in Growth
- Customer and competitor analysis
- Growth opportunity mapping
- 90-day roadmap
- Delivered in 14 days
Who each diagnostic is for
The right choice depends on the question you need answered and how much context we need to get to the real answer.
Diagnostic Scan
For founders who know something isn't working but aren't yet sure where the biggest opportunities or problems exist.
- Early-stage ecommerce brands
- Hospitality brands
- Founder-led businesses
- Brands without an in-house marketing team
Growth Report
The best starting point for most brands. We investigate the full funnel to uncover what's happening, why it's happening and where performance is being lost.
- Brands actively investing in marketing
- Businesses preparing to scale
- Teams needing a clear action plan
- Most ecommerce and hospitality brands
Strategic Direction
For brands facing bigger growth questions that require strategic thinking, competitive context and a roadmap for the future.
- Established brands
- Businesses with internal marketing teams
- Multi-channel brands
- Businesses preparing for their next stage of growth
Choose the level of clarity you need
Each tier answers a different question, from what is wrong to where future growth should come from.
Diagnostic Scan
Growth Report
Strategic Direction
How it works
Simple process, clear output, no dragged-out onboarding.
Book your diagnostic
Choose the tier that matches the question you need answered. Once booked, you receive the next steps and intake form.
Complete the intake
You share the context, access links, current channels and the main questions you want answered.
Receive your audit
Your diagnostic lands inside a custom Notion dashboard with findings, recommendations and prioritised next steps.
Frequently asked questions
Everything you need to know before choosing your diagnostic.
I am not sure which diagnostic to choose.
Growth is usually the safest starting point for most brands. Choose Diagnostic if you need fast clarity on the biggest issues, and Strategic Direction if you need a longer-term roadmap for scaling. You can email us on lab@moodco.io if you want our opinion first.
Is implementation included?
No. These diagnostics are designed to provide clarity, findings, recommendations and priorities. Implementation, campaign management and ongoing consultancy are not included.
Is this a retainer?
No. Each diagnostic is a fixed-fee project with a clear output. There is no ongoing commitment.
Who actually does the audit?
Ruby and Mollie. This is founder-led work, not handed off to a junior team after purchase.
What happens after I buy?
You will receive the intake form and next steps by email. Once we have what we need, we complete the diagnostic and deliver your Notion dashboard within the agreed timeframe.
Most brands should start with Growth.
It gives you enough depth to understand what's happening across the funnel, without moving into a full strategic consultancy project.