The roadmap to your biggest Q4 yet
Supercharge your Nov-Jan activity by briefing exactly the right creatives, optimising each channel for maximum impact, and building only the most impactful email flows and campaigns. Then, analyse performance with the same depth you'd receive from an agency, turning this year's results into smarter, more profitable marketing into 2027.
Plus, redeem the price of every Q4 toolkit against all audits from level Growth and above within 90 days
need for the best
Black Friday ever
Remove the guesswork from Q4. Use an agency blueprint for your
biggest year yet
For D2C brands, Q4 performance can be the difference between your best period of trading yet, or another year, same patterns. We've taken over 15 years of planning, execution and measurement and streamlined it into the key tactics we deploy for maximum results during this crucial period.
Drown out the noise around Q4 strategy, and just focus on
what actually works
Visual, interactive resources to prep for and weather the storm of Q4, allowing you to not only prep & plan efficiently, but also know what to prioritise once activity starts running
Q4 promotional calendar
Every send, post and ad mapped day-by-day from early access to last-chance, so you're never guessing what to put live when.
Ad + email brief kit
Fill-in-the-blank briefs for your EOY creative and email copy, so you're not coming up with ideas from scratch.
Paid, organic and email protocols
The actual rules of thumb we use with clients: how paid, organic and email should work together to create a more profitable eco-system.
Landing page guidance
What your sales pages actually need to convert, based on where pages really lose conversions, not just "add more urgency."
Operational checklist
The unglamorous logistics list: stock, shipping considerations, customer service scripts, so nothing gets missed during crucial trading periods.
4 diagnostics
Quick self-checks for creative fatigue, offer fit, audience warmth and tracking, so you can predict and resolve snags as you go.
Email automations
Pre-built high value segments, launch, urgency and last-chance flows, plus our go-to failsafe audience segments to load them into.
Post-Q4 report template
Wrap the whole thing up properly, so next year starts informed by the real, key insights you learned, not from scratch again.
Built from over 20 years of experience across thousands of brands
The toolkit was built using the same paid, email and growth tactics we use when our own client campaigns need to perform under pressure.
Their campaigns consistently met and exceeded our KPIs, delivering unprecedented ROI for our brands. They go above and beyond to make sure their clients hit their targets.
Growth Marketing Lead · JD Sports brands, via 2SquaredI loved working with Ruby & the team at Mood. Ruby successfully managed our paid social channels, consistently driving strong ROI and venue footfall.
NightcapYour Q4 plan is already built.
Duplicate the toolkit, map the campaign and get everyone working from the same plan before the expensive part of the year starts.
Quick questions.
The useful bits before you buy.
What exactly do I get?
The full Q4 by moodlab Notion toolkit: BFCM promo calendar, ad and email brief kit, channel protocols, landing page guidance, operational checklist, four diagnostics, email automations and a post-Q4 report template.
Who is it for?
Founders and in-house marketers responsible for paid, email, organic or the wider Black Friday campaign who want a clearer system for planning, launching and troubleshooting Q4.
Is this a course?
No. It is a working toolkit. The guidance is intentionally concise and the templates are designed to be used while you run the campaign.
Do I need paid Notion?
No. The toolkit works on Notion's free plan.
Can I get a refund?
Because this is an instant digital product, sales are final. If you want to check whether it is right for you first, email lab@moodco.io.