The Q4 Lab is the exact system our team uses to run BFCM for clients like JD Sports, Hanna Sillitoe and Whites Beaconsfield - templated in Notion so you can run it yourself, no agency retainer required.
What’s inside:
22 tools across 4 units, a full marketer's mindset guide and easy to navigate index.
Understand (strategy foundation, 6 parts): Profit vs. Revenue, advanced approach to ROAS/MER, how early to start prepping, discount-vs-bundle planning, content strategy and a full Q4 readiness checklist.
Build: 3 channel protocols + 11 builds (fill-in-yourself tools). Meta funnel builder, lead gen builder, ad moodboard & inspo, ad & email asset planner, landing page guide, ops checklist, marketing spend calculator, campaign calendar, audience builder, bundle strategy & email campaign calendar.
Troubleshoot: Meta diagnostics, content diagnostics, email diagnostics, metric & budget calc sheet diagnostics - each with a rapid fix for a sudden dip and a longer fix for sustained decline.
Measure: Reporting & results framework, advanced audience analysis (or our 'Big Board'), and a BFCM wrap-up deck template for presenting results to the wider company/team.
Plus: a full glossary of every acronym and term used across the Lab.
This is the same thinking behind an £18.04 ROAS for JD Sports over Black Friday itself, and +31% YoY growth for Hanna Sillitoe across the Black Friday/Cyber period.
The same strategy behind a 4 figure monthly retainer.
Here, it's £39.
Delivered instantly - duplicate the Notion template and it's yours. No onboarding call, no waiting.
Launch price £39 ends 30 September, then £79.
The Q4 Lab is the exact system our team uses to run BFCM for clients like JD Sports, Hanna Sillitoe and Whites Beaconsfield - templated in Notion so you can run it yourself, no agency retainer required.
What’s inside:
22 tools across 4 units, a full marketer's mindset guide and easy to navigate index.
Understand (strategy foundation, 6 parts): Profit vs. Revenue, advanced approach to ROAS/MER, how early to start prepping, discount-vs-bundle planning, content strategy and a full Q4 readiness checklist.
Build: 3 channel protocols + 11 builds (fill-in-yourself tools). Meta funnel builder, lead gen builder, ad moodboard & inspo, ad & email asset planner, landing page guide, ops checklist, marketing spend calculator, campaign calendar, audience builder, bundle strategy & email campaign calendar.
Troubleshoot: Meta diagnostics, content diagnostics, email diagnostics, metric & budget calc sheet diagnostics - each with a rapid fix for a sudden dip and a longer fix for sustained decline.
Measure: Reporting & results framework, advanced audience analysis (or our 'Big Board'), and a BFCM wrap-up deck template for presenting results to the wider company/team.
Plus: a full glossary of every acronym and term used across the Lab.
This is the same thinking behind an £18.04 ROAS for JD Sports over Black Friday itself, and +31% YoY growth for Hanna Sillitoe across the Black Friday/Cyber period.
The same strategy behind a 4 figure monthly retainer.
Here, it's £39.
Delivered instantly - duplicate the Notion template and it's yours. No onboarding call, no waiting.
Launch price £39 ends 30 September, then £79.
