Stop building your BFCM plan from scratch.
The Q4 Lab is the exact system our team uses to run BFCM for clients like JD Sports, Hanna Sillitoe and Whites Beaconsfield - templated in Notion so you can run it yourself, no agency retainer required.
What’s inside:
22 tools across 4 sections, a full mindset guide and glossary:
Understand (strategy foundation, 6 parts)
Profit vs. revenue, blended ROAS/MER, building your audience early, discount-vs-bundle planning, content balance, and a full Q4 readiness checklist.
Build - 3 channel protocols + 11 apparatus tools (14 total)
Protocols: Meta Ads, Email & CRM, Organic Social
Apparatus (fill-in-yourself tools): Meta funnel build, lead gen builder, ad moodboard & inspo, ad & email asset planner, landing page guide, ops checklist, marketing spend calculator, campaign calendar, audience builder, bundle strategy, email campaign calendar
Troubleshoot - 4 diagnostics
Meta diagnostics, content diagnostics, email diagnostics, calc sheet diagnostics - each with a rapid fix for a sudden dip and a longer fix for sustained decline.
Measure - 3 reporting tools
Reporting & results framework, advanced audience analysis (the "Big Board"), and a BFCM wrap-up deck template for presenting results to your team.
Plus: a full glossary of every acronym and term used across the Lab.
This is the same thinking behind an £18.04 ROAS for JD Sports over Black Friday itself, and +31% YoY growth for Hanna Sillitoe across the Black Friday/Cyber period.
It's usually the strategy behind a 4 figure monthly retainer.
Here, it's £39.
Delivered instantly - duplicate the Notion template and it's yours.
No onboarding call, no waiting.
Launch price £39 ends 30 September, then £79.
Stop building your BFCM plan from scratch.
The Q4 Lab is the exact system our team uses to run BFCM for clients like JD Sports, Hanna Sillitoe and Whites Beaconsfield - templated in Notion so you can run it yourself, no agency retainer required.
What’s inside:
22 tools across 4 sections, a full mindset guide and glossary:
Understand (strategy foundation, 6 parts)
Profit vs. revenue, blended ROAS/MER, building your audience early, discount-vs-bundle planning, content balance, and a full Q4 readiness checklist.
Build - 3 channel protocols + 11 apparatus tools (14 total)
Protocols: Meta Ads, Email & CRM, Organic Social
Apparatus (fill-in-yourself tools): Meta funnel build, lead gen builder, ad moodboard & inspo, ad & email asset planner, landing page guide, ops checklist, marketing spend calculator, campaign calendar, audience builder, bundle strategy, email campaign calendar
Troubleshoot - 4 diagnostics
Meta diagnostics, content diagnostics, email diagnostics, calc sheet diagnostics - each with a rapid fix for a sudden dip and a longer fix for sustained decline.
Measure - 3 reporting tools
Reporting & results framework, advanced audience analysis (the "Big Board"), and a BFCM wrap-up deck template for presenting results to your team.
Plus: a full glossary of every acronym and term used across the Lab.
This is the same thinking behind an £18.04 ROAS for JD Sports over Black Friday itself, and +31% YoY growth for Hanna Sillitoe across the Black Friday/Cyber period.
It's usually the strategy behind a 4 figure monthly retainer.
Here, it's £39.
Delivered instantly - duplicate the Notion template and it's yours.
No onboarding call, no waiting.
Launch price £39 ends 30 September, then £79.
