You don’t need another agency.
You need to know what’s stalling growth.
We audit your brand, marketing, customer journey & performance data to uncover the gaps silently stopping you from scaling. Inefficient spend. Messaging inconsistencies. Broken flows. The things nobody’s spotted because everyone’s too close to it. And we do it in a week.
Your marketing now vs. after
Where most brands are stuck
- A growing backlog of “we should probably fix that”
- Spending on ads every month but feeling less certain they’re actually doing anything
- Consultants, agencies & internal staff giving three different opinions
- Customer insight blocked by founder instinct instead of incorporated into strategy
- Marketing and messaging that still reflects where the business was a year ago
- A team that’s constantly busy, but unclear on the key actions that actually drive the most results
What you have after 7 days
- A clear view of the actions genuinely fuelling growth, and anything stopping it
- A prioritised 90-day plan with easily actionable next steps
- Confidence in what to double down on and what to stop wasting time and money on
- Properly documented insight and what this means for your marketing strategy
- Messaging that actually reflects what customers respond best to
- A dashboard full of IP that is yours to keep, plus follow-up support if needed
Most audits tell you things you already know.
Ours tell you what’s actually causing the problem.
Most agency audits sound impressive without being especially useful.
‘Improve retention.’
‘Refine positioning.’
‘Increase brand awareness.’
‘Optimise paid efficiency.’
Not helpful when you’re in the middle of running a business. We look at the specifics instead.
Brand & positioning
When brands stop growing, the messaging usually plays a part. We look at who you are, who you’re for, and why anyone should care - tested against real customer behaviour, not internal assumptions.
Customer & market
Most businesses believe they know why people buy. We dig into reviews, behaviour patterns and category positioning to uncover the truth, not just what you assume.
Channels & performance
Healthy dashboards don’t always mean healthy growth. Paid social, email, retention, landing pages, organic content, conversion flow - we look at where revenue is really being created.
Growth roadmap
A prioritised action plan built around impact, effort and commercial relevancy. The things to fix first, the things to build next, and the things to leave alone for now.
What you’ll get
Every moodlab audit is built to answer three questions:
What’s helping growth? What’s hurting it? What deserves attention first?Strategic narrative
A version of the brand your customers actually respond to. A clearer articulation of what your brand stands for, who it resonates with, and what messaging genuinely connects.
Channel scorecard
What’s driving growth vs what’s draining budget. A breakdown of where growth is happening, where money is being wasted, and what deserves more attention.
Customer truth
Review patterns, social listening, objections, emotional triggers and recurring themes that naturally come up when people talk about your brand.
Competitor map
Where your category is overcrowded and where it’s weak. What competitors are actually doing across messaging, pricing, creative and customer experience.
90-day plan
What to fix first. What to ignore. What actually breeds growth. A prioritised roadmap showing what deserves attention immediately and what can wait.
Audit dashboard
Everything delivered inside a custom Notion workspace your team can actually use day to day - customer insight, priorities, actions and recommendations.
The difference is night and day
The problem is not lack of data. It’s lack of context.
Without context
Generic. Any consultant could write this from a dashboard.
With context
The kind of insight that actually changes decisions.
Briefed one week,
delivered the next.
Most agencies spend weeks onboarding. We spend one week doing the work.
Kick off
You complete the intake form. We walk through your business, your numbers, and the one question keeping you up at night. You hand over read-only access to your stack. We take it from there.
Apply nowThe deep work
Data dives, channel breakdowns, funnel evaluation, and a working strategy built. This is where we do our stuff. You just have to know that we know what we’re doing, trust us, and leave us to it.
See what's coveredIn your inbox by 5pm
Your audit lands in your inbox by 5pm alongside your roadmap, supporting materials and prioritised next steps. A 60-minute walkthrough is scheduled for the same week, package dependent, and two weeks of follow-up email support is included.
Get startedWe work with the platforms you already use
We can make sense of almost every set-up, even if it’s not been done well. Whatever platforms you’re using, allow us access and we’ll get digging.
Plus any platform you can give us a login to. We work with what you’ve got.
Why we built moodlab this way
moodlab exists because agencies have become too expensive relative to their impact.
Founder-led, always
Too many projects get diluted somewhere in the middle. Ruby and Mollie do the work themselves on every single audit, end to end.
No retainers, ever
Some businesses need long-term agency support. A lot just need clarity, prioritisation and someone experienced enough to identify what to do next.
Pricing on the page
We don’t like vague proposals or pricing games. You should know what something costs before finding out more, so the pricing is upfront below.
Yours to keep
You paid for the thinking, so the work belongs to you. Nothing is locked behind our login. The IP is yours, not ours, and there’s no timeframe on it.
Most brands are not looking for another agency relationship
All for less than one month’s retained agency fee.
Choose your audit
Three fixed-fee diagnostics, built for different levels of depth.
First-founder pricing is limited to the first 5 bookings per tier.
Diagnostic Scan
Fast clarity on the biggest issues.
- Top-level funnel review
- Key issues flagged
- What’s broken and why it matters
- Top 3 priority actions
- Best for early-stage brands or quick second opinions
Growth Report
Full funnel clarity plus deeper insight.
- Full funnel breakdown
- Website, ads, messaging and journey reviewed
- Clear reasoning behind every issue
- Prioritised action plan
- More detailed recommendations
- Best for brands actively spending on growth
Strategic Direction
Deep dive with a 360 roadmap.
- Everything in Growth
- Deeper funnel analysis
- More granular recommendations
- Strategic direction for scaling
- Stronger prioritisation
- Best for messy, multi-channel growth questions
All packages are fixed-fee. If something you need is not included, we’ll tell you before we start, not after.
Frequently asked questions
How long does an audit really take?
Seven working days from kick-off to delivered audit. We block the calendar before we start, so it doesn’t slip. If your business is unusually complex or we don’t think what you’ve booked is right for you, we’ll book a 15-minute call.
What does the price include?
You can click each product to see what’s included. There will never be any surprise invoices for “out of scope” items. If something you want is not in scope, we’ll tell you before we start.
Who actually does the work?
Ruby and Mollie. Always. We don’t sub-contract and we don’t hand off to associates.
What happens after the audit?
Two weeks of email support is included. After that, you can book us back in for the next step if you need support, a re-audit in six months once you’ve done the work, or ad-hoc consultancy time if you want ongoing input.
What kind of brands do you work with?
Founder-led consumer brands. Retail, beauty, wellness, food & drink, and DTC. If you’re not sure, drop us a message and we’ll tell you honestly whether we’re the right fit.
What if everything we have set up internally feels a bit messy?
That is normal. Most businesses are sitting on scattered insight, disconnected data and half-finished ideas. Part of our job here is helping make sense of it properly.
Get in touch
Not sure if this is the right fit? Ask us directly. If you’re unsure which package fits, want to sense-check whether we’re the right fit, or just want clarity before booking, send us a message.
Or email us directly at lab@moodco.io