moodlab ⌇ enter the lab

Agency-level support, without the retainer.
Find out what’s slowing your growth in just one week.

Get a fresh pair of eyes across your brand’s digital marketing from agency staff with over 22 years combined experience. We identify where your funnel is leaking and prioritise what needs fixing first to help improve your digital marketing performance, fast.

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Pick your level

Every option is fixed-fee, senior-led and will leave you with a clear and precise view on what's missing or broken.

I need a fresh pair of eyes

Isolate

Get our first thoughts on your digital marketing and uncover the 3 glaring issues you're likely blind to

£99
The easiest way to start
  • Senior review of your marketing set up
  • Top 3 fixes to action immediately
  • Biggest performance or conversion leaks flagged
  • Delivered in a clear, reusable workspace
Book Isolate
I need an advanced strategy

Growth Max

A deeper 360° investigation for complex, multi-channel growth questions.

Starting from
£1,199+
For businesses with more moving parts
  • Everything in Growth Report
  • Deeper funnel and channel analysis
  • More granular strategic recommendations
  • 90-day roadmap and senior strategic prioritisation
  • 60-minute walkthrough with Ruby or Mollie
  • Best for high-stakes growth decisions
Enquire about Growth Max

Not sure? Start with Isolate.
The total of any audit can be redeemed against a higher level audit when purchased within 30 days

Testimonials

Really interesting and easy to understand, with actionable points I can get on with. We're starting to see the fruits of the strategic work pay off - and we're only going to get stronger.

Their campaigns consistently met and exceeded our KPIs, delivering unprecedented ROI for our brands. They go above and beyond to make sure their clients hit their targets and are always ready to action any request with agility. Their responsiveness and great communication made working together a delight.

I loved working with Ruby & the team at Mood. Ruby successfully managed our paid social channels, consistently driving strong ROI and venue footfall. She is data-driven, creative, dependable, speedy and seemingly always working - exactly what you need from the founder of a paid agency!

You were reliable, responsive and easy to work with from the start. Your attention to detail really stood out, and most importantly, we saw the impact directly in our numbers. Thank you so much for all your work - I speak for the whole team when I say we appreciate everything you've put in.

Fantastic knowledge and experience of all things social. Highly driven, diligent, a great eye for detail, and a key focus on ROI - an absolute pleasure to work with.

Nice to see that we've grown so much across the board. Nice work!

Why brands book us

When you know something is off, but not exactly what

Often, brands don’t actually need more dashboards. They need a second opinion from senior marketers to connect the data, customer experience and commercial reality.

Growth has stalled

Spend, traffic or activity has increased, but revenue has not moved with it.

You’re firefighting

The team is busy executing, but there is no shared view of what deserves attention first.

The data is fragmented

Each platform tells a different story and attribution is making decision-making harder, not easier.

You need a second opinion

Before hiring, increasing spend or changing strategy, you want someone senior to sense-check the plan.

The areas we investigate

We focus on the areas relevant to your question, laser-focusing in on your key areas of concern.
We tell you what matters, what does not, and what we would prioritise if the business was ours.

Acquisition

Paid media, traffic quality, channel mix and where spend is creating demand, or burning your budget.

Conversion

Website friction, landing pages, product or booking journeys and the points most likely to be losing ready-to-buy customers.

Messaging

The propositions, hooks, creative patterns and customer language that are helping or hindering brand affinity.

Retention

Email, lifecycle gaps, repeat purchase behaviour and the opportunities you may be leaving untapped after acquisition.

Customer journey

How the whole experience joins up across touchpoints, including the gaps between what you promise vs what customers experience.

Competition

Where your category is crowded, where competitors are weak, and where you have room to become more distinctive.

If you want humans to love your brand,
you need human insight

In our experience, the problem isn’t a lack of information - quite the opposite. AI can be useful, but it cannot replace years spent seeing what actually happens when campaigns, websites, customer behaviour and commercial pressure collide.

Information without context of lived experience

The type of insights you could look up yourself

“We recommend strengthening your brand positioning, optimising paid social spend, and exploring retention marketing opportunities. Suggest a 12-week engagement to roll out.”

With context

Applicable insights from senior marketers that can actually impact your bottom line

“Your repeat rate has dropped from 34% to 21% over six months. The precise cause is your post-purchase email flow - specifically email #3, which has been broken since the Klaviyo migration in November. Fix that first, before spending anything further on acquisition. Brand-wise, you’ve drifted from ‘wellness for sceptics’ to a generic clean-girl tone in the new creative. Ditch the new messaging and rebuild around the original best-performing angle.”
Your existing stack is enough

We work with the tools you already use

View-only access is usually all we need. No migration, implementation project or new software required.

Shopify
Meta Ads
Google Ads
TikTok Ads
Klaviyo
GA4
Squarespace
Mailchimp

Frequently asked questions

How long does an audit take?

Everything is delivered within seven working days of receiving the information we need. Isolate is deliberately lighter-touch; the Growth reports involve a much deeper investigation.

What does the price include?

The scope shown in each package is fixed-fee. If your question needs something outside that scope, we will tell you before we start. No surprise invoices and no automatic retainer pitch at the end.

Who actually does the work?

Ruby and Mollie. Always. We don’t sub-contract and we don’t hand off to associates.

What happens after the audit?

We’re happy to answer a few follow-up questions via email after your audit. If you feel you’d benefit from more in-depth support, you can also book a 30-minute follow-up session for £100, where either Mollie or Ruby will answer your pre-prepared questions and provide further guidance.

What kind of brands do you work with?

Founder-led consumer brands. Retail, beauty, wellness, food & drink, and DTC. If you’re not sure, drop us a message and we’ll tell you honestly whether we’re the right fit.

What if everything we have set up internally feels a bit messy?

That’s normal. Most businesses are running on scattered insights, disconnected data and half-executed plans. Part of our job here is helping make sense of it for you.

Still unsure?

We’ll tell you which service fits

Tell us what you are trying to diagnose. If Isolate is enough, we will say so. If you do not need an audit at all, we will say that too.

24-hour response timeNo hard sellPersonally read by Ruby or Mollie

Or email us directly at lab@moodco.io