Reporting on the data
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Reporting on the data 〰️
Q4: Reporting
Stop screenshotting dashboards and start extracting decisions. Most brands stop at a wrap-up deck. The smart ones turn their results into next year’s strategy. This capsule shows you how to do both.
What’s included:
⚡️ BFCM wrap-up deck template: a professional deck for critical figures, advanced analysis and YoY narratives
⚡️ results framework: agency-level prompts for real growth decisions
⚡️ big board planning: one-page, colour-coded scoreboard for Meta + Email
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Analysis: Reporting
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01: Know What Worked - and Why
Get clarity before you plan. This Reporting framework shows you how to pull, organise, and interpret your results - so you can see what truly worked before deciding what’s next.
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02: Communicate and Apply It
Reporting is only useful when it leads somewhere. This framework turns your results into a clear, actionable strategy deck - the same structure our agency uses to review, reflect, and reset every Q4.
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03: Present It
Our ready-to-edit BFCM Wrap-Up Deck Template. The exact format we use to analyse and present Q4 performance across all channels. Use it to visualise your results, uncover insights, and build data-backed strategies for the year ahead.
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Course FAQ
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You’ll interrogate patterns (creative themes, audience quality, frequency, site UX) across paid, email, organic, and web, then finish with a 3-3-3 plan (repeat, cut, test). The Wrap-Up Deck gives you a client-grade narrative with YoY comps and “best creatives,” while the Results Framework pushes you beyond surface metrics so you scale the right things.
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Yes and no. This edition of the Lab is built specifically for seasonal trading and campaign periods like Q4, BFCM, and gifting season.
The frameworks will still serve you during other busy moments (product launches, sale events, seasonal pushes), but they’re not intended as your ongoing BAU setup.
Our evergreen version of the Lab, built for continuous marketing operations, will launch in late 2025 / early 2026. -
Yes - the Q4 Capsule evolves yearly.
We review performance data, platform changes, and new best practices from live client campaigns before refining the tools for the next release.
If you purchase now, you’ll automatically get access to any 2026 updates to keep your system current.