Execute and build
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Execute and build 〰️
Q4: Apparatus
Apparatus = the instruments. Use them to plan, brief, and decide; pair with your playbooks when you want step-by-step execution.
A full suite of printable, plug-and-play planners, checklists & calculators that help you choose the right tactic fast - audiences, lead gen, landing pages, bundles, calendars, ops and spend. They are the tools you need to remove guesswork and make confident calls under Q4 pressure.
You can get this capsule on its own or as part of the full matrix. We do not recommend purchasing this course in silo unless you have all the reasoning and know-how in place already, and just need assistance on building.
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Apparatus: Execution
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01: Operations Checklist
Q4 exposes weak links - this checklist makes sure yours aren’t in fulfilment or communication.
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02: Smart Bundles for Bigger Baskets
Bundles aren’t just a sales tool - they’re a system for higher profit and simpler choices. Use this framework to design, price, and promote curated bundles that feel premium, protect your margins, and drive bigger baskets all season long.
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03: Landing Pages That Convert
Most brands lose sales on the page, not in the ads.
This Apparatus gives you the framework to design landing pages that build trust, remove friction, and turn new visitors into buyers. -
04: Rebuilding Your Audience System
Know exactly who you’re talking to and why they buy.
This Apparatus helps you define, segment, and test audiences that convert, using data, behaviour, and motivation to build a strategy that works in today’s real-world funnels. -
05: The Campaign Operating System
Q4 runs smoother when everything lives in one place.
Use this Apparatus to build your master campaign calendar - aligning paid, email, and organic activity, mapping deadlines, and keeping every launch on track. -
06: Inbox Strategy That Converts
Plan every send with purpose. This Apparatus gives you the Q4 email blueprint - campaign cadence, audience segmentation, and channel alignment designed to cut through inbox noise and convert at scale.
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07: Brief Better, Create Smarter
Creative chaos kills performance. This Apparatus gives you a proven system for planning, briefing, and building ad and email assets, so every campaign goes live on time, on brand, and built to convert.
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08: The Creative Moodboard
See what good looks like. This Apparatus breaks down high-performing ad and email examples - showing how visuals, headlines, and proof points work together to stop scrolls and convert attention into action.
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09: Leads That Actually Convert
Build your list like an agency. This Apparatus shows you how to run Meta lead campaigns that drive high-intent signups, sync seamlessly with your CRM, and grow a database that keeps paying off long after Q4 ends.
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10: Marketing Spend Calculator
Take the guesswork out of spend. Here you’ve got a live calculator and clear formulas to set your marketing budget with confidence - grounded in data, not instinct.
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Course FAQ
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No. Apparatus stands alone as decision tools you can use immediately (audiences, lead-gen, landing pages, bundles, calendars, ops, budgeting). If you later add Protocols, they’ll help as step-by-step playbooks that use these same tools.
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You get printable PDFs plus spreadsheet-ready formulas where relevant (e.g. calculators/calendars). They’re built to be shared internally with your team under one brand license. You can print, duplicate, and customise for your brand’s private use.
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Most teams can populate the key tools (Calendar, Spend Calculator, Ops Checklist) within a couple of hours and run their first review the same day. We periodically refine templates and you’ll be notified of significant updates so you can download the latest version.