Planning for success
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Planning for success 〰️
Q4: Protocols
The Protocols Capsule is your plug-and-play operating system for lean eCommerce teams.
Below you’ll find 5 step-by-step playbooks that turn strategy into clear, scalable processes - covering holistic strategy, paid social execution, rapid testing, funnel building, trackable lead gen, and diagnostic testing you can run every week.
Each protocol includes manager-ready checklists, templates, and worked examples so you can launch clean, learn fast, and scale your activity with confidence that’s backed by data.
We only recommend opting for the Protocols without the rest of the course for those who are confident at execution but lacking the guidance. If you cannot build and report on a full Meta funnel, get the entire Matrix.
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Protocols: Planning
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01: The Mechanics of Execution
Your complete Q4 blueprint, built to help you plan, sequence, and budget like an agency. Learn how to balance spend, protect your margins, and run your brand through the busiest season with clarity and control.
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02: Mastering Paid Meta in Peak Season
A no-fluff guide to scaling Meta ads profitably during Q4. Learn how to plan, structure, and optimise campaigns through the Prime, Pivot, and Harvest phases, driving growth without wasting spend.
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03: Building Your Paid Meta Funnel
Turn Ads Manager into a system. This Protocol shows you exactly how to structure your Meta funnel, from Awareness to Retention, and when to lean on Advantage+ vs manual control for smarter scaling.
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04: The Organic Engine
Paid is the hook, organic is the proof. Discover how to design a Q4 feed that converts, blending promotion, storytelling, and community to build trust, spark engagement, and back up your ads.
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05: The Q4 Email System
Email is your highest-converting channel in Q4 if you use it correctly. This Protocol breaks down how to segment, schedule, and automate your sends for peak performance, turning your list into a reliable revenue driver instead of a guessing game.
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Course FAQ
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Yes. Each protocol stands alone with clear steps you can execute immediately (e.g., ADV+ builds, send schedules, non-negotiable flows, and TOF/MOF/BOF assets). The full matrix simply deepens the system with calculators, dashboards, and reporting tools - ideal once you’ve nailed standardised delivery and want more lift.
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Yes and no. This edition of the Lab is built specifically for seasonal trading and campaign periods like Q4, BFCM, and gifting season.
The frameworks will still serve you during other busy moments (product launches, sale events, seasonal pushes), but they’re not intended as your ongoing BAU setup.
Our evergreen version of the Lab, built for continuous marketing operations, will launch in late 2025 / early 2026. -
Yes - the Q4 Capsule evolves yearly.
We review performance data, platform changes, and new best practices from live client campaigns before refining the tools for the next release.
If you purchase now, you’ll automatically get access to any 2026 updates to keep your system current.