your free social media marketing audit
A practical, guided audit to help you understand what’s working, what’s being missed and where your biggest marketing opportunities are.
Work through seven key areas:
• Account foundations
• Structure and spend
• Creative
• Audience and data
• Organic social
• Email and retention
• Measurement
Each section explains what to look for, why it matters and the questions you need to ask, so you can identify the areas that need your attention without needing an agency to translate it all for you.
Complete it at your own pace and leave with a much clearer idea of what to fix, improve or prioritise next.
Digital PDF. Free to download.
lab audit options
Find out what's holding your marketing back.
The Diagnostic Scan is designed for brands that need clarity fast.
We'll review your funnel, website and marketing activity to identify the biggest issues affecting performance, then show you exactly where to focus first.
Perfect for founders who know something isn't working but aren't sure where to start, or want a few quick steps to optimise what they’re already doing.
What we'll review
Landing page
Collection pages
Product pages
Checkout experience and general customer journey
Core offer
Organic social
Ads (if running)
Email set-up overview
What you'll receive
Custom Notion audit dashboard
Top 10 issues identified
Commercial impact rating for each issue
3 highest-priority actions
Recommended implementation order
Best for
Early-stage ecommerce brands
Hospitality brands
Founder-led businesses
Brands without an in-house marketing team
Designed to identify the biggest issues affecting performance and where to focus first. You'll receive findings and priority actions, but implementation is not included.
Understand what's happening, why it's happening and what to do next.
The Growth Report is our most popular audit and the one we recommend for most brands.
Rather than simply identifying problems, we investigate what's causing them and build a clear action plan around fixing them.
You'll leave with a prioritised roadmap, quick wins and complete visibility on where performance is being lost.
What we'll review
Acquisition
Meta ads, creative, landing page alignment, offer positioning
Website
Homepage, collection pages, product pages, cart, checkout
Welcome flow, abandoned cart, post-purchase flow, campaign strategy
Messaging
Positioning, value proposition, offer communication
Customer journey
First click through to purchase
What you'll receive
Complete Notion audit dashboard
Full funnel investigation
Commercial impact analysis
Prioritised action plan
Quick wins section
30 / 60 / 90 day priorities
Best for:
Brands actively investing in marketing, businesses preparing to scale, teams needing a clear action plan, or just most ecommerce and hospitality brands.
Designed to uncover what's happening, why it's happening and what to prioritise next. You'll receive recommendations and an action plan, but implementation is not included.
A strategic growth roadmap for the next stage of your business. Starting from £1,499. When you purchase this option, we’ll email you over some requests to get a better understanding of your business and how much time we’ll need to complete the work.
This isn't a bigger audit. It's a strategic investigation into where future growth should come from. Alongside a deep review of your funnel, we'll analyse your customers, positioning and competitive landscape to identify the biggest opportunities available to your business.
Best for
Established brands, businesses with internal marketing teams, multi-channel brands and businesses preparing for their next stage of growth.
Everything included in the Growth Report, plus:
Customer analysis
Reviews, UGC, objections, purchase drivers, customer language
Competitive positioning
Competitor review, positioning gaps, messaging opportunities, market observations
Growth opportunity mapping
Missing offers, missing flows, missing content opportunities, retention opportunities
Strategic roadmap
90-day priorities, 6-month growth focus, key growth levers
If This Were My Business
A founder-to-founder section outlining:
What we'd stop
What we'd prioritise
What we'd invest in
What we'd test next